Automotive Franchises Travel to New Destinations

Washing cars at home with soapy water of detergents is a thing of the past. The practice of self cleaning of cars was quite time consuming and never gave the expected results. Being the 21st century the automotive franchise sector has also grown tremendously offering new services and leisure. The increasing number of automotive franchises is leading to emergence of lot of car wash brands in the segment. Car-care service centres not only wash the cars but also maintain them.

Automotive franchise: Unorganised to organised

No doubt car wash segment is still dominated by unorganised brands, but the industry is gradually moving from unorganised to organised segment. Gauging the rise in the sector lsome of the players have taken the franchise route. Anckur Sama, Founder and Director of CarzSpa said, “We entered into this industry four years back with one outlet, but today, we have around 25 outlets across India. The idea of switching over to car beauty clinic hit me from one of my foreign visits where I saw such centres flourishing. I liked the concept of grooming cars to perfection. Hence my profession of selling cars coupled with a passion of grooming cars brought me into this business.”

Need of car care centres

Increasing awareness regarding maintaining cars is the first and foremost reason for the popularity of car care centres. Earlier car owners used to get their vehicles cleaned from local car cleaners, as they had no other option, however now with the availability of car care centres people prefer to get their cars cleaned professionally. Various other factors contributing to the increasing popularity of car care centres are:

Increased car owners: With cars becoming purchasable for the middle class, there has been a rapid increase in the number of car-owners. Clients who have spent over Rs two lakh to two crore for a car do not want to spoil it by washing it at home. This had lead to the popularity of organised car centres.

Increase in disposable incomes: With increase in disposable incomes, people do not mind spending a few extra bucks on the care and maintenance of their cars.

Hectic work schedule: Cleaning a car is a long and a tiring work. Usually people do not have the time or enthusiasm to wash cars due to lack of time. The best substitute for them is the car-wash centre.

Proper maintenance: Organised car care centres not only wash and clean cars but also maintain them perfectly. They do a complete check-up of cars, which make them worth-while for each penny that a customer pays.

Why franchising of car- care centres?

Car-care has emerged as a popular business concept due to its need in the Indian market. Smart entrepreneurs who had seen the vast potential in this business had started small but later on took the franchise route. The reason for expansion through franchising is the well-established brand name. Clients always prefer to send their cars for cleaning to a well-established and reputed centre rather than an unorganised washing unit. Sama shared, ‘Franchising has always been the preferred route for business development. It becomes very difficult for one company to handle the entire business across the country hence we require entrepreneurs to run the show in different cities and locations for further development and success.”

Moreover this sector does not require huge investment for its set up. However, keeping expensive machines and a large workforce would increase the budget.

Players in this field

This is a growing segment with not many players but the car-care business shows great potential for future. The main players in this segment till now are CarzSpa, Express Car wash, Speed Car Wash, Pureshield Car Glass Sealant and 3M Car care. All these payers are successfully expanding via the franchise route.

Challenges for success

The car-care franchise may have many benefits but also has a few drawbacks.

Firstly many aspirants enter the arena with big dreams of making fast cash. Like any other business, there is a lot of hard work in car washing business. Aspirants take a franchise believing that there are machines to do work and staff to manage it. However it should be kept in mind that even the owner (franchisee) has to struggle. As said by Sama, “To create sufficient footfalls and business in initial months is a challenge for an automotive franchise. We can overcome these challenges with low budget marketing advertisement and good services so that the customers become our permanent clients.”

Secondly, the competition from the unorganised players is another challenge that can be dealt with by providing excellent services and showing professionalism.

To conclude, it would not be inappropriate to say that current trends certainly favour the automotive franchise business. People are spending huge amount on expensive vehicles, and are ready to spent few extra bucks in keeping their cars in a excellent condition and the preferred choice would always be a branded car-wash centre. There is definitely a large potential for aspiring entrepreneurs as, ‘No matter what happens, it is likely that as long as there are cars, there will always be a need for car wash’.

Automotive Repair Training

If you’re looking for automotive training, is to obtain and begin the exciting career in automotive technology you need technical or vocational schools to find the right courses. Automotive training may be key to acquire automotive education and certification, if you are interested in becoming an auto mechanic, engineer, manager, or auto parts worker.

To measure the performance and efficiency as the engine that moves down the street, in the modern world of cars operated by electronic systems and complex computers. By using electronic equipment and computer-based reference, students in training schools should be able to develop automotive skills as a technician in order to diagnostic high technology. The most challenging and rewarding in parts of the automotive training program is to be able to diagnose the source of the problem quickly and accurately.

Before registering, students who want to come along automotive vocational training should be developed well and has a math and science skills of physical intelligence. It is important to review the automotive training curriculum to ensure that your school will offer training certification Automotive Service Excellence (ASE) is the same as with any educational curriculum.

And also, the potential for automotive technicians must understand that most employers pay for their service technicians based on productivity. You may want to consider the option to become an independent business professionals after graduation.

After their automotive vocational training, students can return to continue education courses and credits to keep track changes on the computerized diagnostic systems, equipment and other technology-related automotive.
Training in automotive technology often leads to an interest in related fields such as auto body repair or improvement of automotive and diesel.

Business Excellence in the Automotive Industry

Business excellence is an ideal that all good entrepreneurs strive to achieve.  In fact, many organizations are devoted to honoring those businesses that best exemplify this concept.  However, business excellence cannot be strictly defined.  Rather, it varies from one industry to another.  For example, in the automotive industry, business excellence includes customer commitment, quality control, efficient supply, and innovative management.

Leaders in the automotive industry understand the need to form a strong bond with customers.  Perhaps more than other sectors, consumers are more likely to make a decision regarding an automobile purchase based upon their experience with those in the industry.  Thus, entrepreneurs need to be concerned with two key features relating to customer commitment.  The first is meeting the needs of the consumer, financially and socially.  People need automobiles that meet their economic means.  This not only means getting a good initial purchase price, but also finding a vehicle that will require minimal repair and maintenance down the road.  Consumers also want to purchase automobiles that will not require excess money to be spent on fuel.  Therefore, business excellence includes finding more cost-efficient production and distribution processes, and subsequently passing these savings on to the consumer. 

The second aspect of customer commitment is meeting societal needs and desires.  This means staying informed of what vehicle features are most important to consumers.  Such information can be garnered using formal surveys and demographic research.  Once you understand the buyer, you are more capable of catering to him or her.  For example, people in some regions are especially concerned with the environmental impact of their purchases.  Thus, the automobile industry would need to show those people they are committed to using recycled materials and alternative fuels.  Additionally, many consumers want family vehicles that are safe and comfortable for children.  Therefore, excellent automobile entrepreneurs will focus their attention on crash test results and extra amenities.

In addition to customer commitment, business excellence must include exceptional quality control measures.  This means ensuring that automotive vehicles are safe and easy to maintain.  Appropriate testing should be undertaken for each new product model, and the results of these assessments need to be made public in a timely manner.  Additionally, individual dealerships should take care to ensure every vehicle is inspected prior to sale and stored under ideal conditions prior to purchase. 

Efficient supply is an aspect of business excellence that is frequently overlooked.  The balance between supply and demand is vital to the automotive industry.  Producing too many vehicles can lead to severely diminished profits.  It can also lead to a waste of resources that could have been better utilized for vehicles more likely to be purchased.  Meanwhile, a supply that is too short can cause companies to lose customers.  When an individual needs to purchase a vehicle, he or she may not be able to wait any extensive period for a desired product to come into supply.  As a result, they will simply find an alternative automobile to purchase.

Finally, business excellence in the automotive industry requires innovative management.  There are several parties involved in the manufacture and distribution of vehicles, and financial as well as labor resources need to be managed from the top down as well as controlled on a micro-level.  Thus, not only do large factories need to communicate with business executives and the dealerships that asses supply, but individual sales representatives need to be appropriately trained and supervised at each individual dealership.