History of Automotive Headlamps From the Beginning to LEDs

I have searched around the web to bring you this article on the development of the automotive headlamp from the beginning right up until the latest LED developments.

As far as I can ascertain the beginning of the electric automotive headlamps journey began in about 1898 by a company called the Electric Vehicle Company in Connecticut, based in a place called Hartford. Although we do read of reference to gas lamps (acetylene) used on the first vehicles in the 1880’s.

So it was awhile back and also we are more interested in the electric lamp development for the motor car.

It is actually quite funny when you read the development especially what was considered acceptable. The filaments (they were incandescent lamps) would regularly burnout, usually caused by the rough road conditions also the cars power supply was pretty anemic and struggled to provide the necessary electric power, especially when we read they were about one percent efficient.

In today’s society, faced with the same challenge I am sure we would just give up.

All of the above did not deter our friends at Cadillac and apparently they produced the first modern headlight system. This was a totally new arrangement compared to previous efforts and could even be used in the rain and snow without the risk of getting burned. Oh it was considered a revolution in its day.

We then move on to a company called the Guide Lamp Company who rolled out the next technological breakthrough in about 1915. This was the introduction of the low beam headlamp. In reality it was not until about 1924 before we saw a proper high/low beam headlamp with an internal switch.

The next major development was the Halogen lamp which popped into the automotive headlamp arena in Europe in about 1962. These become mandatory in several countries due to their excellent capability. The sealed beam incandescent headlamp persisted as standard fitment until about 1978. The halogen headlamp is still used today by many automotive manufacturers.

The next development was high intensity discharge lighting systems (HID) often described as Xenon headlights. These started appearing in the top end models of some German vehicles in about 1991. These are still a rather costly option and have not yet been fully embraced by the automotive manufacturers. The jury is still out on these.

This brings us to the LED which has taken off slowly but appears to be moving ahead quite quickly. Its foray into headlamps is still in its infancy, although their use in tail lamps, brake lights and indicators seems assured.

Time will tell, but for now the Xenon is considered an excellent, although expensive, headlight design and the 3157 LED and its derivatives is leading the way for all other small signal and indication type lighting in the automotive scene.

Automotive Advertising Agencies Should Attend the 2010 NADA Convention to Listen and Learn

Automotive advertising agencies have been forced to take on additional responsibilities in today’s troubled economy. As the President of national network of independent affiliated automotive advertising agencies and the host of an auto industry social networking resource portal I recently promoted the 2010 NADA Convention on my blog talk radio show as a real world venue similar to the online resources that I rely on to listen and learn and contribute to so I can presume to teach.

I consider the NADA convention as a must attend event for automotive advertising agencies, auto dealers, auto industry vendors and decision makers that regularly tune in to listen and learn from the auto industry experts regularly featured on various online resources. The NADA Convention is the real world version of online social networking communities focused on sharing best practices for the auto industry and a perfect platform to make new friends and connect with old ones in both the real and the virtual world.

The NADA Convention is a means to stay ahead of the competition by learning about the new Internet technologies and applications being introduced by the vendors and speakers that will be featured at the convention. The 2010 NADA Convention is being held in Orlando, Florida this February 12th. through February 15th., 2010 at the Orlando Convention Center. Additional information on the convention is available at their site — NADA.Org — and their online pre-registration savings of $50 -$75 has been extended to January 27th., 2010. I strongly advise anyone seeking to survive in today’s consolidating auto industry to register before the deadline to take advantage of the discount with the confidence that your investment of your time and money will provide a R.O.I. that can’t be duplicated by any online auto industry-centric venue; including my own.

My affiliated agencies are connected by a proprietary online communication/distribution system I developed in December of 2001. I designed the operating system that links this national network of independent businesses as a means to leverage the resources of the participating automotive advertising agencies, production partners and select vendors to allow them to compete with national automotive advertising agencies. The resulting savings in fixed and semi-variable expenses coupled with access to a wide variety of production and creative resources for the member agencies was made possible through their use of several online technologies that were developed to support the growing World Wide Web.

I reference this history as evidence that I have practiced what I now preach. These same technologies must be applied to the internal processes of auto dealerships to allow them to survive in a consolidating auto industry. The combination of the resulting efficiencies realized in technology enhanced selling systems in brick and mortar auto dealerships integrated with their online showrooms, and the newly developing applications being applied by automotive advertising agencies to promote their auto dealer clients on the Internet, is the key to profitability today and survival tomorrow.

The NADA Convention allows auto industry vendors to present new cutting edge applications to auto dealers and automotive advertising agencies who are anxious to gain an advantage over the competition. More importantly, in a consolidating auto industry auto dealers must sell more for less to satisfy budget conscious and better educated online car buyers and the technology being applied to sell vehicles on the Internet Super Highway is the way to do it in a scalable and cost effective manner!

The blog talk radio station featured on my portal is another example of how a new technology platform can enhance the reach and performance of an automotive advertising agency in today’s Internet driven marketplace. I use various blog talk radio shows as an online communication system for my network to share best practices and new vendor applications with site visitors surfing the web to get the inside story on the auto industry. In addition, my shows attract new vendors anxious to tell their story to the decision makers who follow me on the World Wide Web which allows me to review cutting edge automotive advertising applications before competing agencies know that they exist.

Several vendor clients of mine were discovered during their online reviews and most of them will be represented at the NADA Convention. Why? Because the NADA Convention is the perfect real world venue to launch new products and services and this year is no exception.

Automotive advertising agencies know that they must apply cutting edge automotive advertising technologies to their online marketing plans that integrate with proven selling processes in their auto dealer clients’ real and virtual world showrooms but they don’t know where to find them. Online automotive advertising focused social networking sites provide an excellent filter to find the newest and the best but the NADA Convention is the place to see them all in one place and one time in an environment where the decision makers from both the automotive advertising agency and the vendor can sit across the table and work out the best deal for both. After all, what are friends for!

Automotive Tools – Varieties and Functionalities

With the development of technology and the upper middle classes rising the economic a ladder every day, it has become a fashion to acquire top grade tools in order to make life easier and more comfortable than what it is without their application and usage. The fact that one must bear in mind prior to the purchase of tools, is of its utility and function. Just to cite an example, if one requires the internet and other fundamental work to be done on ones computer, and then it is inessential to purchase one that has the capacity of driving 3G games. The same example can be applied when ones purchases a simple or complicated tool as well. It is a waste of money if ones spends cash o the purchase of high -tech tools when what one requires it is for regular everyday, simple tasks.

There are different varieties of automotive tools and one can take ones pick to suite one requirements. There are innumerable brands as well. It depends on ones preference and one budget to decide the brand. The same tool of different brands will cost differently. These tools can be purchased from the distribution trucks and vans that make a visit to the automotive workshops. However, there is a easier way of purchasing them as well and that is through the use of the internet. All the companies dealing with the buy and sell of automotive tools have their website which individuals can visit in their own leisure time and make a booking of the tool.The online version gives a wide display of the different varieties of the tools available in the market along with their price range.

The topmost brand that excels in the automotive tool section is the company named Snap-on. They are remarkable fir their quality and reliability. They come with a warranty periods. Within this warranty period, any damage occurring to the tools is mended without the shelling out of extra cash. However, since Snap-on automotive tools come with a high price that lies beyond the ordinary citizens to afford there are other companies as well that deal with quality automotive tools. These companies include Corbell, Matco and MAC.Then there s third category of automotive tools for the budget conscious individuals. The brands that come under this category are SK and Craftsmanship. They are cheaper bit manufactured with the same technologies as the other brands mentioned above. These brands are a perfect choice for those who want to use automotive tools for very simple, everyday tasks. They come with the same advantages as the other brands and are available online as well, as offline, which are the automotive stores.

Thus there are three categories of brands. The first, Snap- one is the topmost quality but coming with a very high price. The second comes on a cheaper level but is purchased by those to whom quality is still a fundamental requirement. The third category is for those who want to use automotive tools for semi professional reasons. Hence, it is important to have the knowledge of ones requirement prior to the actual purchase of any automotive tool.